Self-Branding

This project was both difficult and rewarding at the same time. The difficult part was trying to define myself with just a logo. It was very challenging to first decide who I am and who I want to present myself as and second to design a logo that encompasses all of those things.  I eventually designed a bird that I decided on for a logo. I felt like the simplicity of the image had a quiet elegance that I wanted to convey, and by adding a stroke, it became both evocative of design and of my personality.

Applying the logo to other pieces was challenging, but fun. I started out by having the logo blown way out, or abstracted beyond recognition. I decided to pull back and let the simplistic nature of my logo speak for itself. On most of the pieces, it is quiet and small, not overpowering.  However, both the color and density of the bird give off a strong, positive energy.  Overall, I really enjoyed this project more than I thought I would. I put a lot of time and effort into it because I really enjoyed being able to design for myself – using the type of imagery that I like, using typefaces I am fond of, and creating something that not only represents me, but also my design sensibilities.

Below is both the front and back designs for my business card.