Senior Show Finale!

Group projects are both rewarding and challenging. This one proved to be no different. Within our group we were able to help each other, communicate, and critique our ideas to end up with a successful design that translated beautifully into each of the deliverables. A lot of the work was divided with everyone pitching in where they could. In the early stages I was not as involved in the creative process due to some family issues I had to attend to. Alyssa, Jessi, and Blake all came up with some great ideas and creative directions to try out. Eventually Alyssa’s design became the foundation for our final work. I worked with everyone to refine the colors which seemed to be one of the main issues, and eventually we found a color palette that worked well with the design. We chose a cool palette and a warm palette to differentiate the two show posters. While trying to brainstorm ideas for a guerilla marketing idea, Blake mentioned using post-its to mimic the color blocks in the design. I got to work cutting a stencil and Blake spray painted a whole board of post-its giving us a beautiful handmade idea that was both negligible in cost, and effortless to maintain. The idea is interactive in nature, so everyone can take them and move them around as they please, giving the show more exposure. After all of the deliverables were made, I jumped into creating a keynote presentation to get the rest of the class on board with our idea. I started out with the design itself, carefully explaining each creative choice that was made, and our reasoning behind it. I then went on to explain how each of the deliverables fit into the idea behind the design. Everyone pitched in on the presentation, and overall it was a success. Even though our idea didn’t get picked in the end (although it came in a close second), the stickies were a huge success and will be implemented in the final marketing! Overall it was a good experience where everyone contributed where they could, and it showed in the final presentation.