Business Cards

Last year I developed a whole self-branding package of collateral. It turned out nice and was even accepted to be in the Sequoia Review, which is an annual publication of art and prose at UTC and I felt very honored to be included. After  having a year to really think about what I want to do when I leave school and also about how I feel like I can represent my design aesthetics, I decided to redo my branding. I spent several (read: MANY) hours brainstorming and sketching, to no avail. It is so much more difficult to try and represent myself to a total stranger on a 2 x 3.5″ space, although that is one of the challenges I love most about design. I scrapped the whole idea of a “logo” and instead just started to piece together different things that I liked. I worked on a color palette first. I wanted something pretty neutral, as I love working in earth tones and understated shades. Next I played with some type treatments. I’m not fond of flashy new typefaces, and instead decided to play around with some classics and see how they fit together. After MUCH experimentation with dozens of sans serifs and dozens of serifs I came up with a combination that fit well with me. Then I went on to develop graphics that weren’t too overwhelming, but that I was drawn to. After all of this experimentation and refining I ended up with the design below. I am very happy with it and can’t wait to see what it looks like printed!